Lucky Saint
Challenge.
To sample & raise brand awareness of Lucky Saint non alcoholic lager to a high volume of potential consumers. With the aim to sample attendees and hand out free pint coupons
Approach.
We provided an energetic staffing team who had a wide knowledge of the drinks industry & excellent communication skills to promote the product at a selection of events including Pub in the Park, Bearded Theory Festival & The Great North Run. They received immersive brand training allowing them to speak with expertise on key messaging.
Solution.
Our Lucky Saint team pro-actively sought to sample the product to as many attendees at the events as possible by approaching festival goers & race participants with samples, enticing them over to the Lucky saint caravan village to enjoy a free pint/can in return for engaging with the Lucky Saint Instagram account and whilst also sharing brand knowledge with them.