Haig Clubman
Challenge.
To drive trial and awareness of Haig Club and new brand extension Haig Clubman, via a large scale liquid on lips sampling experience.
Approach.
We sourced staff who had 5 years previous experience of delivering sampling for Haig to manage a disruptive sampling experience at high footfall site spaces in Kings Cross and Westfield. These sites provided strong visibility and the opportunity to sample and sell as close to the Christmas gifting period as possible. This was critical to reinforce the message that Haig Club is the perfect gift at Christmas.
Solution.
Our team brought to life a memorable Christmas sampling experience drive brand awareness and educate consumers via sampling the key serve; Clubman & cola with a wedge of lime.
Passers-by were invited to sample the serve and it was met with an enthusiastic response and engaged the customers fully in the brand, creating an interesting talking point (and some gift ideas) for consumers in the run up to Christmas.