Beefeater Pink
activations
0
samples
0
weeks
0
Challenge.
Organise a consumer mass sampling campaign at 120 outlets in 4 key cities over a 4 week period and deliver a drive to purchase.
Approach.
We organised an elite team of Event managers and brand ambassadors to ensure they fitted the brand profile and to bring to life the fun elements of the campaign.
Solution.
4 teams in London, Manchester, Leeds & Birmingham. Spending an average of 1.5 hours in each outlet – sampling the perfect serve of Beefeater Pink, and handing out tokens which offered the consumer £2 off a Beefeater Pink and Tonic to be redeemed at the bar.