Voodoo Ranger
Challenge.
To Educate bar staff & raise brand awareness of Voodoo Ranger Hazy IPA with consumers. Touring key accounts & Craft beer festivals nationwide over 4 months.
The main aim of the campaign was to get consumers to sample the beer and learn more about it.
Approach.
We selected some of our top Event managers and brand ambassadors to bring this campaign to life. Staff with previous Craft Beer knowledge & strong logistics skills were chosen to lead the campaign, engage customers with samples & invite them to play the Voodoo Ranger game on the Arcade machine, whilst encouraging public to post pics/videos to increase instagram followers.
Solution.
A team of Voodoo Rangers toured the country ensuring it was sampled at high profile events. Our specialist event managers trained the bar staff and educated consumers on the brand in key accounts and at events including Brew LDN, Manchester Beer Festival & Beer Central.